The Cosmopolitan of Las Vegas just debuted a virtual concierge with an attitude. Copyright © 2020 The Cosmopolitan of Las Vegas. The developers of the Rose chatbot at the Las Vegas Cosmopolitan Hotel took the time to “0ver the course of 12 weeks, we met with every department within The Cosmopolitan to learn the secrets and surprises the typical guest wouldn’t find on their own. Objectives. MMA Smarties, Bronze, North America, Messaging, 2017 Topics Hotels; North America (general region) Campaign details. When Travel + Leisure experimented with the bot, we found Rose to be fun, equally helpful and playful, as well as a bit sassy. The brand and its digital marketing agency, R/GA … Travel + Leisure is a registered trademark of Meredith Corporation Travel + Leisure Group All Rights Reserved, registered in the United States and other countries. The solution is savvy and quick-witted; a true reflection of the resort and its guests, according to the hotel. The Cosmopolitan of Las Vegas The Cosmopolitan of Las Vegas is leading the robot concierge trend with the introduction of Rose this past January.. After meeting Hilton’s Connie robot concierge last year, meeting planners can now befriend Rose who takes robotic customer service to another level, with sassy commentary and 24/7 accessibility for guests via text message. The Cosmopolitan of Las Vegas just debuted a virtual concierge with an attitude. Text Rose. So if you’re looking for a reservation or want a recommendation, just tell me what you’re in the mood for and I’ll be sure to get you on the list. Tickets to a show or a restaurant recommendation is just a text away. Go off script, and Rose will have trouble following the conversation. ROSE at 702.930.8188. “We wanted to create a spirited personality that reflects the mystique of The Cosmopolitan,” says Mamie Peers, the project manager who worked with Chicago-based digital marketing agency R/GA to create Rose. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. You and all individuals in your group, waive, release, and forever discharge to the fullest extent permitted by law any and all liability, claims, or demands, of whatever nature, now known or hereafter known, against The Cosmopolitan of Las Vegas and its affiliates and each of their respective employees and representatives arising out of or attributable to any exposure to COVID-19 resulting from a visit to our property or use of any of our services or amenities, whether or not the exposure was the result of your negligence or ours. I’m Rose, the Resident Mischief-Maker & Digital Concierge of The Cosmopolitan of Las Vegas. Brand: The Cosmopolitan of Las Vegas Lead agency: R/GA Chicago Region: North America. Chatbot Conference 2019 in NYC. She also added “Let’s keep this PG-13 if you know what I mean.”, When asked which slot machines in the hotel’s casino would make us a winner, she replied, “You’ll have to play and see.”, When we asked about the poolside parties at the resort's Marquee Dayclub, she replied, “This place slays all day. From the most epic barhop, a tour of the best small bites, or ultimate night out—let me take lead and I’ll take you down a path of infamy. Rose, Bruce Wilcox, chatbot, virtual assistant, chatterbot, virtual agent, chat bot, conversational agent, brand agent, virtual employee, 10513 Whether you're traveling solo or planning a family vacation, here are the 50 best places to visit in 2020. Copyright 2020 Meredith Corporation. If you’re looking for trouble, I can hook you up with the best we have to offer. She became the virtual concierge in the said hotel. When we asked where to find strippers, Rose replied: “I love playing pretend, so I’m going to pretend I didn’t hear that,” followed by the Hear No Evil monkey emoji. Rose Chatbot Improvements. THE SETUP: The Cosmopolitan of Las Vegas created a sassy AI chatbot named Rose as a way to interact with guests throughout their hotel journey. Credit: Rose’s playful concept is unlike other chatbots in the hospitality space as she is savvy, quick-witted, and inspiring—reflecting the distinct mystique of the resort and its guests. And today, her persona matches the attitude of many looking to escape for a weekend in Vegas. Listening to Rose speak, she conjures images that seem to align with The Cosmopolitan’s, well, suggestive ads. The Cosmopolitan purposefully branded Rose - the "Resident Mischief Maker" - to engage in a flirtatious way that chimes with the hotel's slogan, "Just the right amount of wrong." If you need more of a concierge feel, Rose, the sassy chatbot of The Cosmopolitan in Vegas will give you local suggestion based on … In early January, the hotel unveiled Rose, a flirty chatbot with a sense of humor. In early January, the hotel unveiled Rose, a flirty chatbot with a sense of humor. Rose, the property’s SMS-based chatbot, has been upgraded to offer AI and natural language processing. The Cosmopolitan of Las Vegas introduces Rose, a chatbot developed by The Cosmopolitan of Las Vegas and its digital marketing agency, R/GA Chicago.Rose’s playful concept is unlike other chatbots in the hospitality space as she is savvy, quick-witted and inspiring—reflecting the distinct mystique of the resort and its guests, the hotel said. With Rose, The Cosmopolitan significantly increased guest satisfaction rates from those who use Rose versus those who don’t.Rose’s playful personality has enticed hotel guests into spending 39% more than guests who do not engage with her. This automated experience is a fundamental way they operate their business. AI is becoming smarter, more useful and a real boost for the guest experience. By displaying her content around the resort, and getting connected – guests were given VIP-like … Rose is a chatbot developed by The Cosmopolitan of Las Vegas and its digital marketing agency, R/GA Chicago. 01 /The Challenge. (In the background, staff of The Cosmopolitan are on hand to administer anything that Rose cannot.). Never has this been more evident than in Rose, Cosmopolitan of Las Vegas' new AI concierge. Rose is not treated as novelty by The Cosmopolitan. Pamela Whitby finds out more. Rose, the Hotel Chatbot The Cosmopolitan of Las Vegas. If you’re looking for trouble, I can hook you up with the best we have to offer. If you really want to YOLO, snag a cabana with its very own Jacuzzi. The Cosmopolitan's Chatbot, Rose Image courtesy of The Cosmopolitan Hotel Las Vegas Most of the recommendations she provides are for the five bars and 20 restaurants located inside The Cosmopolitan, where hotel guests are treated like VIPs and often don’t have to wait in line or pay entrance fees to its popular Marquee nightclub. When I give things away, it’s usually on a whim,” she told us. For example, healthcare, banking, telecom, the retail industry, and the tourism industry are a few sectors that come under chatbot’s extensive domain. My expectation was that Rose could help accomplish my request, just like any other concierge would. If your Airbnb isn’t quite as nice as you’d hope, you can start by reporting your issues to their customer support chatbot built right into their websites and mobile apps. For dinner recommendations, special events or a fresh towel, text me “READY” at 702.930.8188. Working closely with its digital marketing agency, R/GA Chicago, The Cosmopolitan developed Rose—a savvy and quick-witted chatbot. You and any other individuals in your group acknowledge and voluntarily assume the risk that visiting our property and using any services or amenities involves a risk of exposure to COVID-19, which may cause serious injury, loss of work, or death. Text Rose. Today, almost 40% of major companies, and roughly around 1.4 billion people are using chatbots. Don’t know what to do tonight? The Cosmopolitan of Las Vegas. When The Cosmopolitan of Las Vegas decided to invest in a chatbot concierge back in 2016, there was a very clear vision. Messaging is also not an isolated, siloed channel. Where Rose differs from many existing chat bots is … Sure, its ultimate goal is to generate more revenue (which it did, guests who engaged with Rose spent 30% more than others), more direct booking (which it did, 11% of guests who engaged with Rose returned to the Cosmopolitan, and 43% of those booked directly).. Rose was a chatbot that was following a pre-programmed script. Offers may be subject to change without notice. All rights reserved. “I want to meet Britney Spears. These terms are subject to The Arbitration Agreement and Class Action Waiver incorporated with this reference that governs how claims and disputes between you and The Cosmopolitan will be resolved. LAS VEGAS—The Cosmopolitan of Las Vegas has introduced its chatbot, Rose, to select guests at the hotel. Rose is a chatbot who handles several customer queries at the hotel named Cosmopolitan in Las Vegas. But just keep in mind the cabana boy is half mine ;) .”. Furthermore, it helps to have a continuous menu-based chatbot, wherein callers … Cosmopolitan of Las Vegas. In addition to providing restaurant and bar recommendations, Rose can also play games with you, such as Kiss Marry Diss, Would You Rather, or Two Truths and a Lie, or take you on a tour of the hotel’s art collection. In 2019, The Cosmopolitan’s $39 resort fee will include self and valet parking fees. Travel + Leisure may receive compensation for some links to products and services on this website. Can you get me backstage?” we inquired. Message & data rates apply. For dinner recommendations, special events or a fresh towel, text me “READY” at 702.930.8188. The Cosmopolitan, for example, introduced its chatbot solution, Rose, back in 2017. As a part of this development, Rose will become an Artificial Intelligence-based SMS chatbot serving casino loyalty customers in the hospitality space. Mission. Our challenge was to give the guests of the Cosmopolitan of Las Vegas a first hand look at Rose, the resident mischief maker. Text me,” and “I am the answer to the question that you never asked.” The card also bears Rose’s phone number, which you can text for nearly anything you might need during your stay. this link is to an external site that may or may not meet accessibility guidelines. A digital concierge designed to build strong personal relationships with guests, Rose is not only able to assist with tasks like restocking towels, making dinner reservations and giving a tour of the hotel’s art collection, […] If you or anyone in your party makes such a claim, you will indemnify, defend, and hold us harmless, and you will be responsible for all costs and fees of that claim incurred by The Cosmopolitan of Las Vegas. Rose is your 24/7 digital concierge. As more hotels adopt virtual concierge apps to meet guest needs, The Cosmopolitan of Las Vegas has taken it a step further by creating a uniquely designed robot concierge with a distinct personality. In early January, the hotel unveiled Rose, a flirty chatbot with a sense of humor. Rose, The Cosmopolitan of Las Vegas Chatbot. In the hotel industry, The Cosmopolitan of Las Vegas deploys Rose –a cheeky, flirty, and always-on-call chatbot concierge. Travel + Leisure is part of the Travel + Leisure Group. Enter the AI-powered hotel concierge. When guests check in to the hotel, a front desk representative gives them a card that reads: “Know my secrets. Instead of following my lead, Rose was attempting to get me on her script. “Zingle enabled The Cosmopolitan to provide an elevated mobile-first experience for our guests while improving service and increasing on-site revenue. Start listening to T+L's brand new podcast, Let's Go Together! When guests check in to the hotel, a front desk representative gives them a card that reads: "Know my secrets. Need more towels delivered to your room? The Cosmopolitan of Las Vegas unveiled pivotal technology advancements to transform its website, Identity Membership & Rewards program, and its mischief-making chatbot Rose. There are three pools to dip in and dance while world-renowned DJs drop the beat. Rose is a chatbot developed by The Cosmopolitan of Las Vegas and its digital marketing agency, R/GA Chicago. I know everyone who matters. It’s that simple. In any event, you waive any right to participate in a class action lawsuit or class-wide arbitration such that you will only be permitted to pursue any claim on an individual basis. The greatest islands, cities, hotels, cruise lines, airports, and more — as voted by you. But Rose is not a person—she’s a chatbot that made her debut last year as the hotel’s virtual concierge. The Cosmopolitan says that customers spent an average of 30 percent more while on the property. Courtesy of The Cosmopolitan of Las Vegas, Credit: In January 2017, The Cosmopolitan of Las Vegas introduced Rose, a sassy and smart chatbot that delivers customer service to guests via text message. Upon check in, guests receive Rose’s phone number, and via SMS, she guides them through The Cosmopolitan, making it easier for them to experience everything the resort has to offer. Rose Chatbot Brand Development. Message & data rates apply. 6 min read. Rose, the concierge chatbot of The Cosmopolitan of Las Vegas, has delivered on her initial vision to drive more direct bookings, and will soon be linked to the hotel's loyalty programme. I’m Rose, the Resident Mischief-Maker & Digital Concierge of The Cosmopolitan of Las Vegas. “If you have to ask, then I’m out of your league,” and the “100” emoji. For the uninitiated, Rose is The Cosmopolitan of Las Vegas’ “resident mischief-maker and digital concierge,” an always-evolving chatbot that makes your stay more pleasurable and accessible – and she is just one text away. Rose is a perfect example of a chatbot built with personality in mind. The Chatbot, Rose. That’s a good step for hotel guests but Las Vegas locals and non-guests will still have to pay to park. When we asked if she could get us tickets to a sold out performance of Cirque du Soleil’s “O” she sent us the phone number for the hotel’s human concierge. Hosted by Kellee Edwards. Since the Cosmopolitan at Las Vegas introduced it’s virtual concierge chatbot in January 2017, more than 20,000 guests have interacted with her sassy persona dubbed “Rose” - for everything from requests for more towels or restaurant recommendations to more playful interactions such as a game of “Would You Rather.” Rose treats guests to VIP access to select restaurants, lets them skip lines and entrance fees at clubs, and organizes priority reservations for pool cabanas and spa treatments. The Arbitration and Class Action Waiver Agreement that all disputes between you and The Cosmopolitan will be resolved by mandatory binding arbitration, except for certain types of disputes as identified or unless you expressly reject arbitration. Who is Rose? Any disputes arising from this release are subject to our Agreement to Mandatory Arbitration and Class Action Waiver. Resident Mischief-Maker and Digital Concierge, Dinner reservations, hotel services & more. Courtesy of The Cosmopolitan of Las Vegas, Meet Rose, the Sassy New Bot Concierge in Las Vegas. But to achieve these results, Rose had to be the Cosmopolitan. Using chatbots has become the new norm. Rose. The Cosmopolitan of Las Vegas In January 2017, The Cosmopolitan of Las Vegas introduced Rose , a sassy chatbot that delivers customer service to guests via text message. Covid-19 Assumption of Risk & Liability Release, The Arbitration Agreement and Class Action Waiver, The Arbitration and Class Action Waiver Agreement, Agreement to Mandatory Arbitration and Class Action Waiver. ... She’s a central focal point of The Cosmopolitan experience. “Do I look like a sugar daddy? Simple. Want to order pizza at 3 a.m.? When we asked for a recommendation for Las Vegas’ best gay bar, she replied with suggestions for four bars located inside the hotel, none of which are known for having a largely gay clientele. 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